Copy deck for pharmacist sign-offCopy deck for pharmacist sign-offThis deck lists every claim the campaign makes about the pharmacies and the blister packaging service, exactly as it would appear on the landing pages, the social ads and the short videos, with the source for each. Please mark each line Approve, Edit or Remove. Nothing publishes until this comes back.
Prepared 16 September 2026 from ssmpharmacy.com and the pharmacies' Google listings. Audience: people taking several medications a day, and family members managing a parent's medications, in Sault Ste. Marie.
| No. | Sentence as it publishes | Source | Your call |
|---|---|---|---|
| 1 | Blister packs hold a full week of medication, one dose per cup, with a colour picture of each pill. | ssmpharmacy.com/compliance-packaging: "colour pictures of each medication"; pack sheet on the same page: "A complete week's supply of medication". | ApproveEditRemove |
| 2 | Four daily doses, labelled Breakfast, Lunch, Dinner, Bedtime. | Pack sheet on /compliance-packaging: "Contains 4 daily doses"; "Colour-coded blister labels: Breakfast, Lunch, Dinner, Bedtime". | ApproveEditRemove |
| 3 | Perforated cups that tear away, so one dose or one day can go out with you. | /compliance-packaging: "easy perforated cups to reduce losing pills"; "tear away doses so you can take one day or one dose on the go with you". | ApproveEditRemove |
| 4 | Packed by an automated system that virtually eliminates human handling. | /compliance-packaging: "using superior technology and automation"; "virtually eliminates human handling of medications". We keep the word "virtually". | ApproveEditRemove |
| 5 | The only automated blister packing service in Northern Ontario. | Home page: "The only automated blister pack machine in Northern Ontario"; /about-the-team: "the only automated premium blister packing service in Northern Ontario". Availability claim we cannot verify independently. Please confirm it is still true today. | ApproveEditRemove |
| 6 | The largest manufacturer of blister packs in Northern Ontario. | /compliance-packaging heading. Your site also says "in all of Canada" in two places and "largest producer of blister packs in Canada" on the team page. We use the Northern Ontario wording only. Please tell us which is correct, and fix the site copy to match. | ApproveEditRemove |
| 7 | "using superior technology and automation we have the most accurate packing process on the market" (quoted, attributed to the pharmacy, on the search landing page only) | /compliance-packaging, verbatim. Superlative. Not used in ads or headlines. Kept as your own words in one attributed list. Confirm you are comfortable publishing it, or remove. | ApproveEditRemove |
| 8 | Free delivery. | Home page: "We offer free delivery to make things as easy for the customers as possible." We say "free delivery in Sault Ste. Marie" and never state a wider area. | ApproveEditRemove |
| 9 | Prescriptions can be transferred from another pharmacy. | Home page and nav: "Transfer your Rx", "Prescription Transfers". | ApproveEditRemove |
| 10 | The pharmacy asks the parent for authorization before sharing medication details with family. | /newpage2d55aa9e (Medication and Elderly Parents): "the pharmacist will require your parent's authorization before sharing this information with you." | ApproveEditRemove |
| 11 | Home visits are a service the pharmacy offers. | /home-visits page. | ApproveEditRemove |
| 12 | Most regular daily tablets and capsules can be packed; the pharmacy team confirms what suits each prescription. | Our wording, not on your site. Written to be neutral. Please edit to match how you actually decide. | ApproveEditRemove |
| No. | Sentence as it publishes | Source | Your call |
|---|---|---|---|
| 13 | Merrett's Pharmacy, 314 Wellington St W, 705-945-8465. Mon to Fri 9 am to 6 pm, Sat 9 am to 3 pm, Sun closed. | Site footer; hours from the Google listing on 16 Sept 2026. | ApproveEditRemove |
| 14 | Group Health Centre Pharmacy, 240 McNabb St, 705-759-5578. Mon to Thu 8:30 am to 7 pm, Fri 8:30 am to 6 pm, Sat 10 am to 2 pm, Sun closed. | Site footer; hours from the Google listing. Note the postal code differs between your site (P6B 1Y5) and Google (P6B 1Y4); we show the street address only. | ApproveEditRemove |
| 15 | Independent pharmacies, in the community since 1954 (Merrett's) and 1963 (Group Health Centre). | /about-the-team. | ApproveEditRemove |
| 16 | Rated 5.0 on Google (Merrett's, 7 reviews). Rated 4.5 on Google (Group Health Centre, 11 reviews). Three to four verbatim reviews quoted with the reviewer's first name and surname as shown on Google. | Google Places, 16 Sept 2026. Counts are small and shown honestly. Refreshed before launch. | ApproveEditRemove |
Several medications a day means keeping track of what to take, and when. Merrett's blister packs sort every dose: breakfast, lunch, dinner, bedtime. With a picture of each pill.
When a parent takes a lot of medications, it's hard to know what was taken. A Merrett's blister pack shows the whole week, one dose at a time.
Going out for the day? Tear away one dose, or one day, and take it along. Packed by automation at Merrett's, the only automated blister packing service in Northern Ontario.
Ask about blister packaging. Merrett's Pharmacy 705-945-8465. Group Health Centre Pharmacy 705-759-5578. Free delivery in Sault Ste. Marie.
| Not said | Why |
|---|---|
| "Never miss a dose", "safer", "prevents mistakes", "improves health" | Outcome claims. A blister pack sorts doses; it does not guarantee behaviour. Regulated-provider advertising should describe, not promise. |
| "Do you forget your pills?" or any line addressed to the reader about their own condition or medications | Meta's advertising rules prohibit implying knowledge of a person's health. All copy is in the third person. |
| Any price, "free packaging", OHIP or insurance coverage | Not published anywhere. If you want a price on the page, give it to us in writing. |
| Numbers of packs, patients, or other pharmacies served | Not published. Happy to add a verified figure. |
| "Largest in Canada" | Conflicts with your own "Northern Ontario" heading. See item 6. |
| Supplier or machine brand names in ads | One brand per ad: yours. |
| Photos of real patients, or AI pictures presented as patients or as your packs | People in the campaign photography are illustrative and labelled as such. We would rather use your real photographs of the packs, the machine, the two storefronts and the team; please send any you have. |
Return by email with your marks, or call Web Conductors. Items marked Edit will be re-issued for a second look before anything publishes.